strategic plan for electrinic library services
Thursday, June 7, 2007
This report is about strategic plan for public library electronic resources in the City of Monash Victoria. Monash Public Library needs to develop a strategic plan for their electronic resources in order to improve their services and functionality. The objective of this report is to give a clear strategic plan recommendation regarding to electronic resources to manager of Monash Public Library, so he/she can use it as a tool to determine the future policy within the library. The library manager needs this strategic plan to decision making about what sort of action that should be taken to improve library services, particularly in electronic resources services.
This report will cover some area such as City of Monash overview that supported by statistical data including the number of population, the number of internet and computer user, and so on. Monash Public Library details such as technology and information infrastructure. This report also gives detail strategic plan especially in library electronic resources.
The report also evaluates the current library electronic resources and determines what sort of strategic that will be needed for the future. This recommendation based on statistical data about City of Monash current population and forecast population. Population statistic data is needed for make a strategic plan in library electronic resources.
II. Background
Aims of strategic plan preparation
There are some preparations that should be considered before we draw a strategic plan for Monash Public Library e-resources. Such as:
- Identify library mission and its goals.
- Identify the library community and stakeholders.
- Identify the current situation in the library, for example management, IT, IS, and IM infrastructure, resources, and services.
- Analysis what will happen on the next ten years or more in the library e-resources.
II.1. Monash Public Library Manager
Title : Manager of Community Information & Arts
Name : Ms. Jenny Ruffy
II.2. Monash Public Library community profile
There are range community of the library from educational community (school, students), sport and hobbies, leisure, religious, ethnic, disabled people, economy and business, music and arts, and many other communities that can be search through Monash Public Library database. All of those communities are within City of Monash area.
II.2.1. Library community in brief:
- Students from playgroup, primary, secondary, and high school, college student, and higher education student or university.
- Council staffs.
- Small business around the City of Monash.
- Teenagers without internet at home.
- Poor people.
- Children and parent
- Ethnic minority group such as Arabian, Chinese, Italian, Indonesian, India, French, Germany, Greek, Vietnamese, Polish, and Korean.
- People who speaks in different language.
Library community statistical data (2001):
Table 1. Population Data
No. Category Number
1. City of Monash total population 155,061
2. Infants 0 to 4 years 7,796
3. Children 5 to 17 years 23,182
4. Adults 18 to 64 years 100,960
5. Senior citizens 85 years and over 2,394
Table 2. Population Forecast
Forecast 2006 2011 2021
Total population 165,250 171,971 178,838
Table 3. Internet User
No. Internet usage Number
1. Home only 34,800
2. Home and at work 14,516
3. Home and elsewhere 5,655
4. Home, work and elsewhere 1,363
5. Work only 10,292
6. Work and elsewhere 353
7. Elsewhere 5,955
8. Uses the internet total 72,934
9. Do not use the Internet 76,185
Referring to population and internet usage statistical data in the City of Monash it is clear that the requirement of electronic resources is very high. This is proved by the percentage of the internet users almost 50% of the overall population, and most of them are use the internet at home. Furthermore, according to population forecast for the next ten to twenty years the number of population is increase gradually. This is a chance for library to enhance their electronic resources in the future to accommodate the community’ information needs.
The library resources also should cover any age and any subject that may interest for the communities, such as resources in some different language, leisure and hobby collections, as well as educational resources.
II.3. The reason why library should prepare the report
- The community is dynamic, library should anticipate the growing number of community and their demand in good information. In the past year people only need computer to help their task, but now they need internet connection to connect them world wide. So it is important to prepare strategic plan as a guide for library next steps.
- Library is growing organization, library is not static organization that only exist as part of community. Library support community with its ability to provide community with good information. If in the past time library only provides print material but now library more focus on electronic resources. That’s why library need a good strategic plan to gain their success.
II.4. Library overview
Monash Public Library located in City of Monash region that covers Ashwood-Burwood, Chadstone, Clayton-Nothing Hill, Glen Waverley, Hughesdale, Mount Waverley, Mulgrave, Oakleigh, Huntingdale, and Wheelers Hill. Monash Public Library has five branches that spread around the City of Monash. There are Clayton, Glen Waverley, Mount Waverley, Oakleigh, and Wheelers Hill branch.
The library has integrated catalogue system, membership card, and booking system. This is really help for those libraries to communicate with each other. The only catalogue helps users and library to maintain their resources however for users the integrated catalogue help them to find the collection that they want.
Table 4. Monash Public Library in brief (2004-05)
Item Number
Full time staff 35
Part time staff 15
Casual 44
Print Collection 274,899
Electronic resources 21,212
Income per annum 5,218,687
Registered borrowed 104,259
Virtual Visits 61,116
Static library visits 1,046,384
Opening hour /week 388
Non-print material loan 461,473
http://www.dvc.vic.gov.au/web20/rwpgslib.nsf/
GraphicFiles/AnnualSurveyPubLibs200405.pdf/
$file/AnnualSurveyPubLibs200405.pdf
III. Electronic Resources
III.1. Monash Public Library e-resources current situation
Preparing strategic plan for library electronic resources we should understand what electronic resources is. Electronic resources are a term for electronic information stored online, on CD-ROM or database.
(http://www.google.com.au/search?hl=en&defl
=en&q=define:Electronic+resources&sa=X&oi=
glossary_definition&ct=title). Another definition of electronic resources is every document in electronic form that need special equipment to be used, it is include digital documents, electronic serials, databases, patent in electronic form, and networked audiovisual documents.ISO/DIS2789 (http://equinox.dcu.ie/reports/pilist.html).
To build better strategic plan recognizing the strengths and weaknesses and understand the library current situation especially the electronic resources is important. To asses that the electronic resources in Monash Public Library we use three measurement which are IT infrastructure, IS infrastructure, and IM infrastructure before drawing the strategic plan.
• Information Technology infrastructure
Technology becomes an important thing in the information world. In library context technology helps to deliver their electronic sources from acquiring, create, store, and distributing. Monash Public Library uses several technologies to support their services such as computer, internet connection, and telephone. Below is library information technology infrastructure table.
Table 5. Information Technology Infrastructure
No. Item Number
1. ADSL internet access
2. PC + OPAC 53
3. PC + internet 53
4. No of booking 125,097
5. Time booked 62,549
6. Internet access PC/10.000 population 3,3
7. Internet terminal/10.000 member 5,1
Source: annual survey public library services in Victoria 2004-05
Monash Public Library use ADSL internet access for all branches. The library has 53 PC including OPAC and internet access. So there is no special PC for OPAC or internet only. Library user should made a booking first if they want to use the internet facility and they only can use for 60 minutes (maximal usage) per day. Monash Public Library produce 125,097 number of booking per year and time booked is 62,549 hours per year.
• Information System
Current Monash Public Library electronic resource system is members only usage. If people want to access those electronic resource they should registered as a library member. While they register either manual or online they will be given an ID number from the library. The user that had been registered should create password for online access, and show the ID number if they borrow collection manually. See library information system below.
Once user registered as a member they can use every service within the library both manual and online. Such as search the library catalogue, place a booking, renew item borrowed, use online resources, and borrow electronic resources for two weeks with maximal six items.
• Information Management
Information management also has important roles in public library, where information is collected, managed, delivered, and maintain for user purposes. The composition between print and electronic information resources in Monash Public Library is still dominated by print resources. Total print material collection is 274,899 exemplar and electronic resources collection 21,212. (annual survey public library services in Victoria 2004-05).
How to manage content is very important, since public library has important role in society, so selected good and suitable collection for community is one of major think that should be done carefully by the librarian. They do not just spent a big budget for collection that may harm or useless for the users.
Below is table of content mapping on electronic resources based on the material, such as DVD, CD ROM, video, and online resources.
Table 6. Electronic resources in 2004-05
No. Item Acquisition Collection
1. Talking book 528 4,141
2. CD ROM 139 1,438
3. CD music 1,072 4,987
4. DVD film adult 1,413 2,380
5. DVD film children 837 1,247
6. Video film adult 239 2,171
7. Video film children 342 4,282
8. E-databases/virtual online 15 23
9. Newspaper & serials 444 444
10. Newspaper & serials in LOTE 56 56
11. Other non print material 0 43
Total 21,212
Source: annual survey public library services in Victoria 2004-05
Most of Monash Public Library collection is for leisure activities such as DVD film for adult, CD music, and video film & talking book for children. This is because the library should deliver their function as an educational as well leisure & hobbies places. So people who come to the library can bring their children to learn while they enjoy the movie. However Monash Public Library still use old term which is as a recreational and entertainment rather than as a gateway of knowledge providing. (Johanson, 2007). For further information about electronic resources is described below.
Table 7. Online resources and usage
Online resources Use @ Library Use @ home
ABS online •
Biography resource centre • •
Choice online •
Encyclopedia Britannica online • •
Global books in print • •
Grove art online • •
Health & wellness resource centre • •
Infotrac-one file • •
Macquarinet •
Oakleigh cemetery • •
Oakleigh & Waverley streets directory • •
Oxford Dictionary of national bibliography • •
Oxford reference online • •
OZJAC courses & careers •
Proquest • •
What do I read next? • •
World book online • •
OPAC • •
Link to other library • •
Source:
http://www.monlib.vic.gov.au/online.html
According to the online resources type above it is clear that not all the online resources can be accessed at home. Some of them are accessed in library only and some of them are can be accessed either at the library or at home. It would be good if all of those online resources can be accessed everywhere so people doesn’t need to book for internet using in library.
III.2. Monash Public Library e-services strategic plan
Improvement in technology infrastructure is very important, since technology become a tool to deliver information to the community, especially computer and internet access. Now Monash Public Library only has limited number of technology that been use while the population is gradually increase in the future. However, the number of people who live in City of Monash area and don’t have access to technology is quite significant. The data said that almost 50% of population are has internet access both at home, work, school or other places. The library planning is to increase the percentage of people who use computer and internet. The strategy is by increasing the number of PC with internet access in the library. With the increasing number of PC hopefully users do not have to make booking appointment to use internet. User can use internet anytime, and this is very helpful for those who do not have internet access at their home.
Besides provides PC with internet access for online resources the library should increase the number the other electronic resources such as educational CD ROM, DVD documenter and general knowledge.
Table 8. Electronic Services Strategic Plan
Current e services e-services offered action
The number of internet users in City of Monash is almost 50% Increase the internet user by provides more PC with internet access Long term plan
The number of PC with internet access in Monash Public Library is 53 Increase the number of computer in the library from 53 into 100 PCs. Short term plan
Applied booking system before using the internet Minimize booking system to encourage user to use internet Long term plan
Provides a huge number of DVD and video film. Provide more educational DVD, documenter, and general knowledge Long term plan
More print material oriented Increase the number of electronic material rather than print. Short term
Most of print material are fiction collection both for children and adult Digitalize those fiction material collection Long term
IV. Main Feature of Proposed Strategic Plan
IV.1. Mission
• Monash Public Library electronic services strategic plan has a mission to provide City of Monash community with good quality and quantity information through electronic resources especially online resources.
• Monash Public Library would like to increase the number of internet user in the City of Monash community from approximately 50% at this moment into 80% for the next ten year.
• Support community learning with enhances electronic resources.
IV.2. Situation Audit
Monash Public Library has five branches that spread around City of Monash. There are located in the suburbs center and easy to reach by public transport. For example Monash Public Library Clayton branch located right in the Clayton shopping centre. It has a large parking space, open seven days a week, and has a seminar room. The library only has one floor that consist of information and circulation desk, print material collection that use most of the library space, few computers with internet access, electronic material such as DVD, CD, and video, reading and discussion space. The library seems very compact with everything that settles there.
User can use the internet access in library by appointment only and with maximal time 60 minute per day.
IV.3. Environmental Appraisal
The strategy is improving electronic resources by giving more computers with internet access in the library. This is will affect the library environmental especially the computers will need more space in the library. If possible the library should expand their building to accommodate the increasing number of information technology infrastructure.
The huge number of print material need very big space in library, and almost 70% of library space is been used for print material. However the other 30% is for computer, reading room, and staff desk, and electronic resources such as DVD, CD, video, and CD ROM
Besides the physical space, staff environment also will influenced by strategic plan. The library staff should capable to use online resources and services. Staff also can encourage user to maximize the electronic resources and services usage. Librarian should response every enquiry as soon as possible. For example, in current situation librarian need almost two days to response the Ask Librarian services, in the future they should give assistance directly.
IV.4. Vision and Goals
The vision and goals of this strategic plan is to help library to improve their services in electronic resources. So the library can be accessed 24 hours a day. This strategic plan can act as guidance for library to reach their goals. We hope through the strategic plan library can take any act that will help them to prepare some changing in the future.
IV.5. Strategic Option
The strategy that been offered is to increase the number of technology infrastructure in the library so users do not need to make a booking requirement before they use it. However, after we assess the environmental appraisals and the human resources this strategy also has disadvantage impact. For that reason, there is another strategic that will be offered to the library.
The other strategy is to improve online resources so users can access it from home, school, working place, and other places. If library enrich their online collection and ensure that those collection can be accessed from other places it is very helpful for the users. They do not need to book the library internet and they can use it any time. However, this strategy has disadvantage effect, which is user who do not have internet access are hardly to use the library collection.
For future plan those strategy should be considered, because of the fast growing of the technology especially internet push the society to use it. And library should facilitate their society by providing that service.
IV.6. Action Plan
This strategic plan will involved every people as the public library stakeholders. The City of Monash council and state government as financial donators for public library has a big role for strategic implementation. The library manager and senior librarian who responsible to the library information infrastructure and decide which information that appropriate for library mission. Information technology manager deals with technology infrastructure for library, such as computers and its connection. The information system analyst has roles to ensure the online resources can be accessed properly by the users, and all online and electronic resources is well accessed, for example, the flow of online booking system, the use of ID system for home access, the loan system, etc.
V. Strengths & Weaknesses
V.1. Strengths
• Through this strategic plan proposal library can help the City of Monash to increase the number of people who use internet, this mean that City of Monash society is aware of technology especially information technology (internet).
• The strategic plan proposal will help student to access much knowledge to support their education and preparing them to university degree.
• This proposal is easy to understand and implement by the people who involve in the strategic plan.
• This proposal is giving clear data, mission, and goal in the future.
V.2. Weaknesses
• The strategic plan proposal will need a lot of budget since the main core is to increase the technology infrastructure and electronic resources.
• This is long term strategic plan, and it is possible that this proposal plan not appropriate in the future, for example the changing council and state policy will affect the strategic plan.
• The diversity of the society will affect the strategic plan especially if the library will make a great changing.
VI. Recommendation
Public library has function as “a living force for education, culture and information, and as an essential agent for the fostering of peace and spiritual welfare through the minds of men and women”.(UNESCO’s 1994 Public Library Manifesto) in Johanson, 2007. Public library has an important role to facilitate their society with knowledge world. In the past time the public library success measurement is by the physical visit to the library, however in the technological world where people can visit library virtually is the key success of the library.
Public library should provided 7/24 information for their society. This mean there is no closing time for the library. With information technology this is goals will be success. Users do not need to wait until the library open, but they can visit the virtual library anytime for 24 hours a day 7 days a week.
With 7/24 paradigm the library manager should prepare their online and electronic resources as their main core of the library. When traditional library still struggling with print collection, the virtual library should change their print material into electronic and online resources. This is very hard work for the library manager since the community has different background (education, language, culture, economic, etc).
The public library changing especially in electronic services should accommodate every level of society and library manager should be very careful to socialize and assist the society with helpful information.
Library manager should communicate with some expert regarding to the strategic plan, such as with librarian, information system analyst, council and state, information technology expertise, and society as users.
References:
Annual survey public library services in victoria 2004-05
http://www.dvc.vic.gov.au/web20/dvclgv.nsf/allDocs/
RWPC74AAD6AEB604BE3CA2571700031DBB4?OpenDocument
City of Monash Demographic:
http://www.idconsulting.com.au/
monash/commprofile/
Default.asp?bhcp=1
Definitions of electronic resources on the web. http://www.google.com.au/search?hl=en&defl=
en&q=define:Electronic+resources&sa=X&oi=glossary_
definition&ct=title
Equinox (2000). Library performance measurement
and quality management system performance
indicators for electronic library services.
http://equinox.dcu.ie/reports/pilist.html
Johanson, G. (2007). IMS5016: The virtual library:
reference and collection management.
Lecture 7, 18 April 2007. Monash University, Melbourne.
Monash Public Library website:
http://www.monlib.vic.gov.au/
note: the table is very messy, still dont have time to fix it.
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